Accelerating decision-making
AP Latam It is a company that supports the best universities in Latin America to create, implement, develop and market quality online educational programs in Chile, Colombia, Ecuador, Mexico, Peru and the Dominican Republic.
Challenges of the industry
Online education is a trend that has gained more prominence with the Covid-19 pandemic. What was once an option for some institutions and programs has become a necessity for many.the only way to continue with education, Not to mention that the time to achieve it was crucial.
The universities had to carry out a digital transformation of their programs in record time, To maintain service to its current students and attract new students seeking a quality online option.
AP LATAM challenges
With the surprising increase in demand for service AP Latam, I needed to accelerate and improve assertiveness in decision-making.
The main challenge was to create a centralized and flexible platform that would allow it to adapt to market changes, and with reliable information to create dashboards that would allow sales and marketing users to improve decision-making, to improve student retention and lifecycle control.
Before creating a centralized platform, AP Latam They were doing their reports in a disconnected and manual way, which made it difficult for them to have a comprehensive view and make decisions in a short time.
Data Warehouse with Azure
It was clear that, to have reliable information for decision-making, it was necessary to implement a centralized platform that would allow them to adapt to changes and the rapid growth of the market. The ideal solution for AP Latam was to implement a Data Warehouse in the cloud with the tools of Azure, To carry out the process of Data management from end to end.
With Microsoft Azure technology, we automate the collection, integration, transformation and generation of dashboardsto facilitate decision-making across the various areas of the company.
Analytics that support the growth of the organization
We integrate information from the various information sources of AP Latam as CRM, Social Media and Google Analytics With Azure Data Factory, storing it in a Data Lake using Azure Data Lake Gen 2.
We created a Data Warehouse with Azure Synapse Analytics to provide reliable information to all business areas, and we built cubicles with Azure Analytics Services to have a single source of information with more than 150 indicators, improving the performance of dashboards created in Power BI.
Benefits
Now, AP Latam It features a centralized platform in the cloud, which allows it to adapt quickly to market changes. The project's main benefits are:
- Ability to perform granular analysis
- Optimized costs with pay-per-use models
- Speed up the generation of information and reports by 96%
“We achieved our goal, having centralized information available to make decisions quickly and reliably! Our dream has come true!”
– Analytics Manager
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