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What is Snowflake and what is the difference with AWS?

by Aranza R | Jun 30, 2026 | Blog

With the rise of cloud computing, it is important to understand the differences between the different providers of the same platforms, such as Snowflake and Amazon Web Services (AWS). These two services provide secure storage for data,...

How to measure the ROI of an artificial intelligence project?

by Brenda Mendozaa | Jun 26, 2026 | Blog

The ROI of an artificial intelligence project is measured by comparing verifiable financial benefits to the total cost of implementation, operation, and governance. The key is not measuring “AI usage,” but impact on EBITDA, productivity, revenue, and reduction of...

Intelligent automation vs generative AI: which one does your company need

by Brenda Mendozaa | Jun 19, 2026 | Blog

Smart automation runs repeatable processes with rules, integrations, and traceability; generative AI produces, summarizes, interprets, or converses with unstructured information. Your company needs automation if the problem is operational; generative AI...

How Does the Quality of Data Influence Customer Satisfaction?

by Aranza R | Jun 15, 2026 | Blog

In an increasingly competitive and digitized business environment, customer satisfaction has become one of the main indicators of success. However, many organizations overlook a critical factor that directly affects this satisfaction: the quality of the data.

AI Government: How to use artificial intelligence without losing control

by Brenda Mendozaa | Jun 12, 2026 | Blog

The IA government allows the use of artificial intelligence without losing control through policies, responsible parties, a list of use cases, risk classification, traceability, monitoring, and evidence. Its value is not bureaucratic: it reduces regulatory exposure, leakage of sensitive data, and fraud...

In-house ChatGPT for businesses: benefits, risks, and best practices

by Brenda Mendozaa | Jun 5, 2026 | Blog

An internal business ChatGPT allows employees to consult, analyze, and automate tasks using generative AI connected to corporate data under security, governance, and traceability controls. Its value lies in reducing operational times, improving...
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